For this college UI/UX course project, I designed a brand and identity for a restaurant. This involved creation of a logo, choosing identity colours, an image story, and an initial landing page for the website design pitch. The target audience for this restaurant was everyday people, whether they have high knowledge of food or not. It aims to serve all people who love organic, healthy food. It also aims to target people who are interested in organic food and would like to try it.
The font I chose for Organic & Green restaurant was Playfair Display Bold, which aims to suggest simplicity, quality and beauty. I chose imagery that reflected the vibrant and colourful palette of healthy fresh food.
